Holland America Line has brought back its ‘Have It All’ giveaway for a third year.
The main prize up for grabs will be a hosted ship visit in Rotterdam including flights, accommodation and dinner.
Other prizes include Elemis skincare hampers, Lindt chocolates and Daelmans stroopwafels.
To enter, agents need to log references for bookings made between January 1 and February 28 on the Travel Weekly competitions page.
Agents’ entries will roll over to the following week’s prize draw if they do not win.
Karen Farndell, the line’s UK sales and marketing director, told Travel Weekly: “We are so happy to do something fun to say thank you again to agents for their business during wave.”
She added: “We got such great feedback about the ship visit in Rotterdam last year which we made quite a VIP experience. It was one of the most sought-after prizes, so we had to bring that back.”
More UK ship visits will be planned as the line will starts fortnightly sailings from Dover in April 2025, its first ex-UK cruises for 10 years.
“It’s a big step forward in terms of our growth in the UK market and to instil that confidence within the trade that we’re serious about growing our sales,” Farndell said.
“We want travel agents to be part of that journey with us.”
There will also be port days on other ships in Scotland, Ireland and other parts of the UK throughout the year.
While Alaska has continued to the line’s biggest product for the UK market, Farndell has observed other trends such as “an increased appetite” for its all-inclusive packages and more multi-generational family group bookings.
She added that been booking further out was “stronger than ever”, especially since the 2026 summer season has been on sale since September 2024.
She explained: “Booking further and further out is becoming more of a trend, so the earlier we get on sale the better.
“We’ve seen quite an uptick already in terms of the most popular dates for 2026 and that’s been selling really well.”
Looking ahead, Farndell said that ex-UK sailings for 2027 would most likely go on sale later this summer.
She highlighted the line’s Exotics programme for winter 2026/2027 had launched with a full 35-day Australia circumnavigation cruise.