The Travel Network Group has formed a partnership with the Association of Touring and Adventure Suppliers as it looks to build its members’ growth in the sector.
All TTNG members will now be able to sign up as agent members of Atas, giving them access to exclusive benefits including training, comprehensive product information, online search tools and priority access to events.
Nearly 100 agents signed up for membership within a week of the partnership being confirmed.
Lisa Henning, chief operating officer, said: “We are continually looking at ways we can add value to our members that will drive further profitability for them and we are delighted to be offering them membership of Atas.”
She added: “The Touring & Adventure sector is becoming increasingly important for agents across the UK and many of our members see it as a key area of growth.
“Across our group we have grown our share of the market by 35% over the past year and we know that giving members access to all the tools and resources available through Atas will enable them to be at the forefront of this emerging market.”
Atas was formed in 2017 and brings together the leading suppliers in the touring and adventure sector with a united goal of improving awareness and sales through the UK travel trade.
Atas account director Sean Webster said: “We are delighted to have developed this relationship with The Travel Network Group as it looks to help its members further grow their business in a sector which is going from strength to strength.”
In addition to its website at touringandadventure.com, Atas also runs a series of trade-facing events, including Atas Connects roadshows and its flagship conference, which this year takes place in Manchester on September 18-19.