Attraction World aims for trade buyout or sale

The shareholders of ticket specialist Attraction World are looking to sell the company with a management buyout or a possible trade sale.

Accountancy firm BDO has been brought in to market the company and interested parties have until today to express an interest in the business, which is said to be valued at about £6 million.

The firm’s major shareholder, Dave Cockerton, sold accommodation-only supplier Seligo to a consortium led by Tony Freudmann, brother of ITT chairman Stephen Freudmann, in 1997.

Current Attraction World bosses, including managing director Paul Stobbs and sales and marketing director Tony Seaman, have been pursuing a possible buyout since late 2008 but the financial crisis of last year put that on hold.

One source said if a trade sale is agreed it would most likely be to a major player in the travel industry looking to develop its tickets business.
Seaman said he was confident a buyout would be agreed.

Attraction World turned over £31 million in 2009, making £2.5 million profit. Seaman said it had seen three to five years of sustained growth.

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