Former Hurtigruten national business development manager Jayne Lambert has joined G Adventures.

She will cover the London and southeast regions in her new role as a global purpose specialist for the adventure travel operator.

Lambert has more than 12 years of experience across the travel industry, having worked with operators and account managing for small independent agencies across the UK. 

She will lead training on G Adventures’ new tailor-made tours covering 11 destinations including Peru, Botswana, Thailand and India. 

Her marine sector expertise will also help drive G Adventures’ Expedition, river and sailing options among agency partners.

Managing director Brian Young said: “The independent agency sector is a high priority focus for G Adventures and Jayne joins our team of GPSs with great understanding and connections within this sector.

“She is an incredibly passionate and driven individual, with exceptional knowledge across key product areas and has come on board to help support our trade strategy, nurturing relationships with our valued partners and driving new relationships within the independent sector.”