Celebrity Cruises is launching an “always on” campaign that allows passengers to choose from a selection of three onboard packages.
From November 19, UK and Irish passengers can choose from Sail All Included, which features all four onboard perks; Sail Plus, which includes two perks; and a sail-only package called Sail.
The four perks available through the campaign, called Sail Your Way, are premium drinks packages, included gratuities, unlimited WiFi and $300 onboard spend.
Sail All Included costs £65 per person per day, while Sail Plus costs either £35 per person per day with the drinks package or £25 per person per day without.
Suite class passengers will automatically receive all four benefits.
Previously, passengers would request to buy individual benefits which were not packaged up.
Sail Your Way will be available on all Celebrity sailings apart from the line’s itineraries in the Galapagos islands which are all-inclusive.
Agents will be updated on the campaign’s commissionable packages by the line’s trade sales team ahead of the launch.
Celebrity plans to host up to eight webinars for agents. Each will be recorded and uploaded to agent portal Celebrity Central.
A new module, selling guide, toolkit collection, social media assets and downloadable dedicated flyers will also be added.
Celebrity’s UK and Ireland director of sales Claire Stirrup said: “Sail Your Way has been designed in response to feedback from guests who have asked for more flexibility. This campaign is our most flexible campaign to date.”
Sail Your Way launched to the US market in April, but Stirrup said the new campaign had been specifically “tailored” for UK and Irish passengers.
She added: “There is so much our trade partners have to remember, so we wanted to make selling Celebrity Cruises as easy as possible.”
From November 19 to March 3, 2020, third, fourth and fifth passengers on a booking will receive a 50% saving on cruise fares.
Stirrup said the offer was targeted at families who wanted to book throughout the busy Wave period.
At the end of March, the line will welcome its second Edge-series ship – Celebrity Apex – before a launch event takes place for the vessel in Southampton.
The line is also offering 200 agent places to the trade for a pre-inaugural sailing on Apex.
“We are really looking forward to showcasing Celebrity Apex,” Stirrup said. “We will start teasing the ship shortly and there will be another campaign to give away the final few cabins to the trade.”
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