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Advantage Travel Partnership’s 2020 turn-of-year consumer campaign will centre around a ‘Count on Us’ message in a bid to help members attract more customers into their stores.

Social media banners, email marketing images, point-of-sale posters and logos for digital and print use will be available from December 13.

The consortium has also produced a leisure kite mark and a customer-facing charter for agents to use in promotions to encourage holidaymakers to book through Advantage members.

It will highlight that Advantage members only work with reputable tour operators, hotels and airlines, allowing customers to travel safe in the knowledge that their holiday is protected.

The campaign will also extend into Advantage’s B2B communications to encourage suppliers and prospective members to consider working with or joining Advantage.

Kelly Cookes, leisure director at the consortium, said: “We are excited the 2020 ‘Count on Us’ campaign will launch alongside the ever-important turn of year campaign, to offer our members additional business support and the tools to entice new customers into their stores, offices or online channels.

“At Advantage, we care about our members and it is important to us that they know that they can look to us to provide them with the best marketing tools to grow their businesses.”

Advantage, whose members have a combined turnover of £4.5 billion in sales, will host webinars to explain the campaign to members, with advice on how best to implement it during the turn of year period.

More: Winners of 2019 Advantage awards announced

Kelly Cookes to join Advantage Travel Partnership

Advantage plots Great Escape as turn of year sales push [Dec 18]