P&O Cruises has named Take That star and music producer Gary Barlow as a brand ambassador.
The artist, who has written 15 number one singles, won eight Brit awards and sold over 45 million records worldwide, will “fuse music with amazing travel experiences for guests on board in 2020”, the line said.
P&O Cruises president Paul Ludlow said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador and we look forward to revealing more exciting details on Gary’s role very soon.”
The line said more information would about the partnership with Barlow would be revealed at an event in central London later today (January 15).
Barlow has co-written and produced music for artists including Dame Shirley Bassey, Sir Elton John and Robbie Williams.
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He has also worked with Take That members Mark Owen, Howard Donald and Robbie Williams to produce musical The Band, featuring the iconic group’s famous hits.
P&O Cruises other brand ambassadors include Blur guitarist Alex James, Strictly Come Dancing judge Craig Revel Horwood, and comic Rob Brydon.
The line has also recruited British chef Marco Pierre White, master pâtissier Eric Lanlard and wine expert Olly Smith to join its Food Heroes programme and sail on selected sailings.
P&O Cruises will launch new 5,200-passenger ship Iona in May before holding a naming ceremony for the vessel in July.
Passengers sailing on the seven-night Norwegian Fjords voyage departing on July 4 will join the celebrations in Southampton that day.