Norwegian Air has unveiled a new management structure including the creation of standalone commercial units to oversee airline operations and the ‘airline ecosystem’ including partnerships.

The new structure will be introduced from June 2. It also includes a new Customer department with responsibilities including product development, brand marketing and customer experience, and a People department overseeing all employees.

A statement said the Airline department would have full responsibility for the profit of the core business, and would oversee route network, pricing, operations and sales and marketing. It will be headed by Andrew Hodges, currently head of network strategy & planning.

The Airline Ecosystem department will oversee aspects including partner agreements and the development of new customer platforms. A manager of the unit is yet to be announced, with the role taken initially by Brede Huser, current head of the airline’s benefits programme.

A new manager is also set to be announced for Norwegian’s operations department, while chief financial officer Geir Karlsen continues in his position.


More: Norwegian Air: State rescue confirmed


Chief executive Jacob Schram (pictured) said: “I have been committed to putting in place a management structure that takes us from growth to profitability by delivering our new Norwegian strategy and business plan. In order to run a profitable and sustainable company going forward, I will build the commercial part around two distinct entities with clear P&L responsibilities.

“We need to be able to attract, retain and develop good people, which is why the responsibility for all the company’s employees is placed in one department. Our employees and their contribution to New Norwegian is vital to achieving the company’s goals.”

He added: “We will be flexible, actionable, and cooperate well across the group. I am very pleased to have put in place the management team for the New Norwegian and Red Nose Warriors and look forward to working together to make Norwegian the customers’ first choice when we are through this current crisis.”

Norwegian Air confirmed on Wednesday that it had completed a business restructuring with a state loan guarantee totalling NOK 3 billion.

21MayBanner