A non-profit aiming to provide 10,000 discounted holidays for essential workers has now launched to the public

Give Them A Break, which was set up by a group of UK travel professionals, was first announced last month but launches to the public today with an appeal for donations to its charity fund. The money donated will be used to cover the make holidays and days out available for key workers to enjoy when lockdown restrictions ease.

Rachel McCaffery, who is leading the campaign, said: “Week after week the Great British public has shown their appreciation for those who have helped us, healed us and held the country together since the pandemic began. Although we may not be clapping for carers anymore, our key workers should still be recognised for the effort and sacrifices they’ve made, and will need a break when this is all over.

“We believe that now’s the time to do something practical so we’re calling on everyone to show their gratitude once more and donate to our fund.

“By the end of this, with the help of the British public and the UK travel industry, we aim to provide 10,000 days out, breaks and holidays for the key workers who have done so much for us all.”

As well as the charity fund, the scheme also provides a directory of brands who have agreed to offer a selection of discounted holidays for key partners. The list, which continues to grow as more brands sign up, includes: Abercrombie & Kent, Alpharooms, Dragoman, Elegant Resorts, Elite Island Resorts, Hyatt, Intrepid Travel, Neo Travel, Sanctuary Retreats, The Nation Unites (the visitor attractions scheme for NHS workers), Teletext Holidays, TravelLocal, Transindus, Travelbag, Travel Republic and USAirtours.

The non-profit said that more brands are being added to the list daily.

To raise awareness of the campaign and to help it build momentum, the hashtag #givethemabreak is being used across social media platforms.