UK car rental comparison company EnjoyTravel.com has taken over US travel site Big 7 Travel for an undisclosed amount.
The deal enables EnjoyTravel to attract new users and bring its booking technology into North America.
Big 7 Travel, established les than two years ago, reaches millions of users and covers more than 150 countries in the world.
EnjoyTravel chief executive Martin Mansell will head the enlarged group, overseeing growth and strategy of both companies.
Big 7 Travel co-founder Niall Harbison is leaving while Sarah Clayton-Lea (pictured) will stay on with a minority stake managing existing content and marketing teams.
Mansell said: “The two businesses will come together and create something really unique.
“Whilst launching new bookable travel products on Big 7 Travel, we now have an absolutely amazing content team and traffic resource to help EnjoyTravel.com develop and launch new travel-related products as well as enter into new markets, with particular focus on North America.
“As we expect the travel industry to start coming back to life early in the new year, we believe Big 7 Travel will prove to be a magnificent addition to our business and are now set for strong growth in 2021 and beyond.”
Clayton-Lea added: “While the travel industry has experienced a difficult year, we are confident that the return will be massive.
“Together, EnjoyTravel.com and Big 7 Travel are the perfect match to transform the trip planning experience from start to finish.”