UK agents will be able to earn and collect points towards gifts or vouchers through a new Norwegian Cruise Line incentive scheme.

NCL Freestyle Rewards is the latest initiative to support travel partners in the run-up to the relaunch of its cruise operations.

The rewards programme follows the recent introduction of the new Norwegian Central travel agent portal and resource centre and fly-cruise booking platform NCL Air.

Rewards points are awarded based on different booking factors including cabin category and cruise itinerary, encouraging agents to identify opportunities to upsell and maximise their point earning potential in the process.

Agents have 40 days from booking date to claim their points, with rewards ranging from 200 points for a 2 to 6-day balcony cruise, to 800 points for voyages of seven or more days in The Haven by Norwegian.

The line will also run regular promotions and provide bonuses for specific booking types, enabling agents to earn even more.

With no cap on points, agents have “unlimited” earning potential and access to a bespoke online catalogue featuring luxury, wellness, grooming and lifestyle products, technology and seasonal items.

Rewards points are available to the agent as soon as they are earned and valid for up to 24 months.

The catalogue is regularly updated and gives agents access to the likes of the latest Apple iPhone, Canon digital cameras, GHD hair products, toys and books.

Points can also be redeemed for gift vouchers for grocery shops, high street fashion brands, experiences or may be applied towards a charitable donation.

The company is offering agents 50 bonus points if they register by February 28 to kick start their membership.

As an added incentive to enrol, the 500th, 1,000th, 1,500th and 2,000th agents to sign up will each get an additional 1,000 points.

Those registered by the end of February will also be entered to win a seven-day fly-cruise for two in the western Mediterranean on board Norwegian Epic (pictured).

UK, Ireland and MEA vice president and managing director Eamonn Ferrin said: “We can’t stress enough how incredibly thankful we are for the commitment, hard work and loyalty our travel partners continue to show us at all times.

“As we enter a new year that provides for novel opportunities for the travel business, we want to offer our valued partners another tool to help them capitalise on the great pent-up demand we see for our cruises, all while rewarding them for their continuous dedication.”