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New Jersey appoints first UK representation firm

The US state of New Jersey is seeking to raise its tourism profile in the UK to coincide with the travel ban to America being lifted from November.

The ‘Garden State’ provides a gateway to the US east coast and a range of year-round experiences, including state and national parks, 130 miles of beaches, skiing, tax-free shopping, historic sites and museums.

Specialist representation firm Greg Evans Consultancy has been taken on by the New Jersey Division of Travel and Tourism as its first UK-based agency.

The state’s travel and tourism executive director Jeff Vasser said: “The UK and Ireland are extremely important markets for New Jersey and we’ve found visitors and the travel trade alike appreciate the depth and breadth of diverse offerings we provide here.

“We look forward to leveraging the strong experience and relationships offered by Greg Evans Consultancy to benefit our state.”

The company, also trading at GEC TR, is charged with building awareness of the state within both the trade and media, increase product offering and encourage bookings once UK travellers are allowed to return to the US this autumn.

Director Greg Evans said: “We are excited to be working with such a diverse and fascinating destination such as New Jersey.

“We are very much looking forward to reconnecting with our trade and media colleagues following the challenges that the pandemic has bought about and help to encourage travel to the US from November.”

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