Under-35s drive demand for overseas travel

More Brits intend to head overseas on holiday next year than in 2021 – but demand still remains below pre-pandemic levels, according to research by Mail Metro Media.

Beach holidays and city breaks are the most popular options, with Spain, Greece and the US cited as the most likely to be ‘front of mind’.

The findings come from an online survey of readers by Mail Metro Media, which includes the brands Daily Mail, Metro, i and The Telegraph.

A third plan to take a holiday in Europe next year, compared to 21% who’ve taken or plan a European trip in 2021.

And 17% plan a long-haul holiday next year, compared to just 10% this year.

The desire to head overseas is driven by those aged 18-34, as 48% want a European holiday in 2022 and 29% want to travel long-haul.

However, all the figures remain below pre-pandemic rates – for Europe, the intention level was 51%, while long-haul was 27%.

Furthermore, the ever-changing travel regulations mean that half of consumers say they are still likely to “play it safe” with their choices, and 46% say it is too risky to travel abroad at the moment.

The most popular trips being considered are beach holidays and city breaks, followed by all-inclusives, cruises and escorted tours.

And there is an increased desire to visit bucket-lists destination in 2022 – cited by 19% for next year, compared to 13% for 2021.

Other growing trends are the desire to make the most of time away, which could see more bookings of upgrades or longer holidays, and the interest in new holiday experiences such as sustainable breaks or trips that focus on mental and physical health.

Emma Barnes, Mail Metro Media’s client partnerships director, said: “It’s great to see our Mail Metro Media audience are just as excited as we are to travel again.

“With the last 18 months literally up in the air, these are hugely encouraging results and we will continue to share inspirational travel content to match the returned demand for travel.

“The increased consideration and appreciation for holidays creates huge opportunities for both us and the travel market, with city breaks, beach holidays longer escapes, upgrades and bucket list destinations all back on holidaymakers’ radars.

“After waiting so long, we can’t wait to work with our travel clients to help make our readers’ trips extra special.”

To see the research, click here.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.