Inspire Group has expanded its offering across Europe with fully transactional websites in France, Germany, Italy, Poland and Spain.
The move has been initiated to support a rise in sales of its travel gifts card – TravelCard by Inspire – across Europe, driving incremental business from outside the UK.
Each of the new platforms has been developed in the country’s local language and currency, offering holidays and travel from local airports.
They also feature tailor-made offers and promotions targeting each specific country.
Inspire operates its own independent trust account model on the card, which gives customers and cardholders financial protection.
Group managing director Lisa Henning said: “We are seeing exponential growth in the sales of our travel gift card, with many of our corporate customers increasingly using them as a way of rewarding and recognising their people and as a loyalty solution.
“Through introducing these new platforms across Europe, we have made a significant investment in tech and remain confident that we will see further growth in card sales going forward, as well as see incremental travel and holiday sales.”
Head of travel solutions Amanda Et-Tibary added: “These new platforms will make it easier for our European card holders to use and redeem their cards for travel and holidays, given that they will feature travel from local airports and the platform is in their local language.
“Our corporate customers tell us that our TravelCard is by far one of the most requested reward and recognition products, especially as there are no caveats or blackout dates, no minimum or maximum booking value and that cards can be stacked together on one booking, with no limit.
“We are seeing more and more people on incentive programmes choose travel as a reward over fashion and dining options.
“We are also seeing customers willing to add to their gift card funds to use for extra luxuries, that they might not have purchased if they weren’t using a gift card.”