Ella Sopp has been named as head of business development at Attraction World.
She will be responsible for building new relationships across the travel distribution sector, especially OTAs, and in destination partnerships.
Sopp has more than 13 years of industry experience, including roles at Arival, Tourpreneur, Tnooz (now Phocuswire) and Travel Technology Europe.
She joins the B2B tours and attractions supplier as chief executive Olly Nicholls and chief operating officer Justin Mahoney rebuild the leadership team.
Recent appointments include Neil Langdon as head of marketing, Phillipa Standley as head of product, and newly-promoted Kelly Hayre as head of trade sales.
Nicholls said: “Having known Ella for several years, I am delighted to bring her to Attraction World as we enter this new chapter.
“I have always loved Ella’s energy and salesmanship and believe she will be a key part of the future as we look to expand our partnerships both here in the UK and beyond.
“Ella was wanted by a number of companies in the space, and I’m glad we were able to convince her that the project we have here at Attraction World was the right move for her.
Sopp added: “I see limitless opportunities for Attraction World’s growth in our industry, I’m delighted and eager to join the new era of the business which will further establish us as the world’s leading experience ecosystem.”