A new sustainability initiative has been created by Atlantis Dubai to mark World Oceans Day today (Tuesday).
The Atlantis Atlas Project will be the cornerstone of an overall commitment to sustainability.
Holidaymakers will be able to learn about marine conservation and animal welfare as well as taste sustainably sourced food, grown and harvested locally in Dubai.
The Project claims to provide a more “holistic” responsible tourism experience for guests and visitors keen to reduce their ecological footprint and discover more about marine life and the destination’s conservation efforts.
It is focused around four core pillars:
- Responsible Operations,
- Education & Awareness,
- Marine Conservation & Animal Welfare, and
- Corporate Social Responsibility.
These incorporate the destination’s commitment to economic, social, and environmental responsibility – and provide opportunities for visitors to experience and learn more about their local environment both in and outside the resort.
For every marine animal experience booked, $1 will be donated to conservation, sustainability, and environmental education initiatives to be chosen twice annually in an effort to make a “measurable” impact to the natural world.
Sales vice president Kyp Charalambous said: “Atlantis Atlas Project has been years in the making and consolidates all of the industry-leading work on environmental and social responsibility that Atlantis Dubai has already been driving forward, as well as our long-term vision to pioneer educational tourism which cares for people and planet.
“Our ambition is to engage guests in our conservation efforts to help them discover more about the natural world, through our team of trained marine specialists and world-class aquatic environments, experience sustainably sourced and locally grown food, and importantly, secure genuine environmental impacts – through our own programmes and through contributions to strategic project partners biannually.
“Atlantis Atlas Project is centred around protecting and preserving our natural world through awareness and education – and our journey is just getting started.”