Celebrity Cruises has launched the first in a series of digital initiatives to support agents and update them about developments at the brand.
On Wednesday (February 17), the cruise line unveiled its first digital ‘Selling Guide’, which it says will act as an ‘online encyclopaedia’ for agents.
The guide will help the trade to sell Celebrity’s new 2022-23 luxury cruises, with information presented in a flipbook format.
It features selling tips and videos, along with interactive links to access other support tools, such as flyers and digital brochures.
Agents can learn about the refurbished Celebrity Silhouette (pictured) which will cruise from Southampton next year.
The cruise line has also launched a new ‘Power Up Points’ scheme, which will allow agents to earn Celebrity Rewards points by connecting with the brand through interactive activities and on social media, as well as through sales.
The more agents participate in activities on social media, the more points they can earn.
To start the four-week reward scheme, Celebrity Cruises is asking agents to share their favourite sales tip from the Selling Guide by commenting on its UK or Ireland agent Facebook pages.
Five winners will be selected and given £10/€12 worth of Rewards points.
Claire Stirrup, sales director at Celebrity Cruises, said: “With many agents continuing to work from home, we are continuously looking at new ways we can embrace technology to be there for our partners and give back to them.
“We know many guests are looking for inspiration and planning their next holiday, so our Selling Guide is an incredibly useful resource to help agents sell a well-deserved, luxury holiday.”
The Selling Guide is now accessible to all agents on the Celebrity Central trade website, www.celebritycentral.co.uk. Terms and conditions of the Power Up points scheme can be found on the Celebrity Rewards website, accessed via Celebrity Central.
Further announcements about the Celebrity Cruises digital support programme will be announced in the coming weeks.