The Travel Network Group (TTNG) has distributed more than 35,000 magazines to supermarkets to encourage shoppers to book with their local TTNG member.
The magazines, which focus on the group’s ‘Where Next?’ marketing campaign for the summer, are tailored to members by incorporating their logo and a call to action.
TTNG marketing director Ross East said the initiative was going “very well”, adding that it delivered on a promise made during the group’s conference in Munich last year.
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The magazines aim to inspire supermarket customers to get in touch with their local TTNG agency to arrange a late booking for the summer, or an autumn or winter trip for later in the year.
Customers planning their 2025 and 2026 trips are also “key targets” for TTNG members, the group said.
Before the supermarket distribution began, a total of 19,000 magazine copies were delivered to members’ businesses.
The brochure features offers with themes including ‘Discover the Northern Lights’, ‘Beautiful Gambia’, ‘Antigua Awaits’ and ‘Greek Island Getaways’.
East said: “We promised our members last December at our conference in Munich that we could significantly enrich their offering with our supermarket magazine distribution initiative.
“Now we are delivering on that vital support to our members as they show the amazing array of ‘Where Next?’ travel opportunities to attract new customers.’’
He added that another supermarket magazine would be released in September, entitled ‘The Cruise Collection’.