| Journal: TWUK | Section: |
| Title: | Issue Date: 29/05/00 |
| Author: | Page Number: 33 |
| Copyright: Other |
NEWS IN BRIEF
n alaska targets uk with sales promotionThe Alaska Division of Tourism, in conjunction with Travel 2/4 and Alaska
Airlines, is promoting the destination with the support of 2,500 window displays for travel agencies around the UK. The marketing campaign will run until the end of the year.
n US MArketing group launches new initiative
US-based Custom Marketing Group, which specialises in destination marketing initiatives for the tourism industry, has launched a Focus on America trade and
consumer campaign in the UK. It will include a 32-page holiday guide,
information Web site and national print advertising. For further details, call 020 7 584 5018.
n memphis opens two musical attractions
Memphis in Tennessee has opened two major attractions for music fans. They are the Memphis Rock ‘n’ Roll Museum, operated in collaboration with the Smithsonian Institution, and the Gibson Guitar Factory, one block away from the city’s Beale Street, home of the blues.