| Journal: TWUK | Section: |
| Title: | Issue Date: 12/06/00 |
| Author: | Page Number: 4 |
| Copyright: Other |
Forte starts hotel reference guide
Forte Hotel Group has launched a hotel reference guide for agents featuring 360 of its properties throughout the UK and the rest of Europe.The move follows consultation with agents after Forte dropped its Worldwide Collection brochure and stopped selling its product on viewdata.
Director of leisure sales Louise Cowgill said the changes had been carried out following research among agents.
“They want a no nonsense tool that gives them information and contacts – not just another brochure to compete with the others in the office. The guide gives agents the basic information needed to respond to customer queries,” she said.
The 12-page brochure which is being distributed to 7,000 ABTA agents this week lists details of all the Le Meridien, Heritage Hotels, Posthouse and Travelodge properties in the UK and Europe. A more agent friendly global directory featuring the group’s hotels will be sent to agents in September.
Agents can make bookings via global distribution systems, the Internet and through Forte’s call centre.
Cowgill: the guide gives agents booking and contact information