| Journal: TWUK | Section: |
| Title: | Issue Date: 17/07/00 |
| Author: | Page Number: 5 |
| Copyright: Other |
Agency to promote domestic breaks
Holiday Hypermarkets looks to lift share of UKholiday market
Report by DIANE SMITH
HOLIDAY Hypermarkets is planning a huge promotion of UK holidays to increase its share of the domestic market.Managing director John Donnelly said the agent’s current share of the UKmarket is minimal but he believes it is possible to increase it to 10% of his overall business.
UKoperators, tourist boards and attractions are meeting the retailer in its Coventry outlet on August 15 to discuss setting up a forum.
Radio and TV adverts as well as mailshots to existing Holiday Hypermarkets clients will be run to establish the retailer as an agent for UK short breaks in the consumer’s minds.Promotional activity in retail outlets will begin in early September.
A detailed three-month training programme for consultants is also being planned which will include training modules, fam trips and in-house reference guides.
“I am very happy to work with as many partners as we can so we can all benefit.”
Donnelly said he would be looking to promote the Christmas short-break market from September with promotions for summer 2001 starting in February.
“We want to create booking periods not wait for them,” he said.
No place like home: Donnelly is hoping to sell short breaks to UKattractions like Alton Towers