Retailer plans new approach on training

Retailer plans new approach on training

Holiday Hypermarket is to send one member of staff per branch on a month-long tour to see what product is on offer throughout the UK.

Interactive aids such as CD-ROMs will replace traditional training methods and trainees will have to think about how to sell a UK holiday as part of their training.

To check how well each branch is doing, mystery shoppers will pay random visits and consultants will be set sales targets.

Holiday Hypermarket training manager Neil Stanley said another idea being considered is to introduce a new category to the agency’s annual award ceremony, which is held every Christmas. Called the Great British agent award, the accolade will go to the consultant who is the most successful at selling British holidays.

He added: “In order to ensure our plans to sell more domestic holidays are successful, we need to look at the common perceptions across theUK and challenge them.”

Stanley said that Holiday Hypermarket also needs to work with domestic operators to ensure the booking systems are as easy and efficient to use as foreign summer sun packages.