| Journal: TWUK | Section: |
| Title: | Issue Date: 02/10/00 |
| Author: | Page Number: 26 |
| Copyright: Other |
Operator boosts hotel options to cater for tailor-made market
Premier Holidays has added more than 40 hotels to its best-selling US destinations, to cater for the growing number of tailor-made holidays.
Long-haul product director Rob Haynes said California, Orlando and New York have all seen growth while sales to Las Vegas have almost doubled.
New to the 2001 brochure is a Premier Choice category of hotel – established properties which are featured in all major destinations. These include the Hyatt Grand Cypressin Orlando and Bijou in San Francisco.
Meanwhile, deals are in place with Advantage Travel Centres and ARTAC Worldchoice to overbrand the brochure.
The operator has also launched its Isle of Man brochure with more self-catering farmhouse accommodation and four and five-star hotels.