| Journal: TWUK | Section: |
| Title: | Issue Date: 02/10/00 |
| Author: | Page Number: 5 |
| Copyright: Other |
Airtours adds family perks to new brochure
AIRTOURS is offering new incentives for families in its latest Lakes and Mountains 2001 brochure.
Previously, there was no specific child price for the programme, so any children who were booked had to pay the full adult price.
The new brochure gives 30% off the adult price for children. It also incorporates two new Italian destinations, Lake Como and Lake Maggoire.
Airtours senior marketing manager Vicky Wilby explained:”Over 45-year-old couples still represent the majority of our lakes and mountains customers, and to satisfy this, we have expanded our programme in Italy.
“But we have also seen a major increase in the number of families opting for this type of holiday. Because of this we have reduced the cost to make the experience more affordable.”
In addition Airtours has introduced a range of activity-based holidays available at six resorts in Austria and Italy. Travellers can choose an eight-day Danube cycle tour with two free walks included in the price of the holiday each week.
Adults can also get saver discounts of £100 per couple on holidays booked before December 25 and two for one vouchers for some resort activities.
AIRTOURS is offering new incentives for families in its latest Lakes and Mountains 2001 brochure.
Previously, there was no specific child price for the programme, so any children who were booked had to pay the full adult price.
The new brochure gives 30% off the adult price for children. It also incorporates two new Italian destinations, Lake Como and Lake Maggoire.
Airtours senior marketing manager Vicky Wilby explained:”Over 45-year-old couples still represent the majority of our lakes and mountains customers, and to satisfy this, we have expanded our programme in Italy.
“But we have also seen a major increase in the number of families opting for this type of holiday. Because of this we have reduced the cost to make the experience more affordable.”
In addition Airtours has introduced a range of activity-based holidays available at six resorts in Austria and Italy. Travellers can choose an eight-day Danube cycle tour with two free walks included in the price of the holiday each week.
Adults can also get saver discounts of £100 per couple on holidays booked before December 25 and two for one vouchers for some resort activities.