Report by Steve Jones
GREECE and Cyprus specialist Olympic Holidays has
launched its long awaited long haul programme under the Odyssey Holidays brand.
It is the first time the operator has ventured into
the market and will offer holidays to Egypt, Dubai, Sri Lanka, Maldives, Goa
and Kenya.
Commercial director Photis Lambrianides said sales of
6000 are being targeted in its first year of operation.
“Although we are targeting the middle and upper market
we will also offer a range of hotels in addition to those in the four and five
star bracket,” he said.
But he stressed Greece and Cyprus will remain the
company’s focus, adding the move into long haul is part of its long term plan
to expand the company.
“The main growth will still be from Greece and
Cyprus,” said Lambrianides.