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Citalia targets 50% growth with Real Spain brochure launch



Journal: TWUKSection:
Title: Issue Date: 23/10/00
Author: Page Number: 24
Copyright: Other





Citalia targets 50% growth with Real Spain brochure launch

CITALIA has launched its second Real Spain brochure with an ambitious growth target of 50%.

The expansion comes on the back of an encouraging debut year for the operator with passenger carryings of almost 10,000.

Commercial manager Chris Meyrick said sales outstripped expectations by nearly 4,000. “It went better than we expected but puts pressure on next year to do as well,” he said. “But we have built up a good rapport with hoteliers and believe the growth is achievable. There is room for an upmarket Spanish specialist.

The operator has added around 40 villas with pools taking the number to almost 100 with the towns of Ronda and Benoajan new for next year.

Apartments and bungalows in Ibiza and Minorca have also been added along with expanded capacity in Nerja. More rooms in Barcelona and Seville have also been added. Prices lead in at £479 per person for seven nights at the Hotel Carabeo hotel in Nerja.



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