Report by John Lavabre
CO-OP Travel Direct has teamed up with communications
company Telewest to offer consumers holidays through its digital television
network.
Customers can check out the latest deals on Telewest’s
shopping channel. If they wish to book they can either phone the Co-op’s call
centre or request a sales advisor ring them back.
West Midlands Co-op has said the move into digital
television is part of a major investment in its travel division.