NEWS IN BRIEF

NEWS IN BRIEF

&#42 cto to launch new campaign at wtm

The Caribbean Tourism Organisation will be launching its consumer marketing campaign at this year’s show headed by the CTO and the UK chapter’s newly appointed UK marketing consultant, Susan Williams. Funds have been allocated for an 18-month campaign that will ensure the continuation of on-going promotions, plus some new projects. New initiatives, such as a consumer travel supplement, will also be announced.

&#42 changes made to sandals’ antigua resort

Sandals is planning to roll out changes, made at its Antigua Resort and Spa as a result of managing director Steve Garley’s appearance on the BBC2 series Back to the Floor, to all of its resorts. After the programme was filmed in May, Sandals recruited a third wedding co-ordinator, installed a new sound system and built a new Gazebo. These changes will now be made at Sandals other properties. The programme was broadcast last Wednesday.

&#42 agents to gain points from treasure hunt

Agents who want to find out more about the Caribbean Tourism Organisation’s annual agents’ Treasure Hunt should ring 020-7222 4335. There will also be other events organised during the show where members of the Caribbean Travel Consultants Training programme can gain extra points towards their certificates.