May we propose ways in which conference hotels can take greater advantage of the Internet?
The usefulness of venue Web sites ranges from the basic name and address through to virtual-reality tours of the properties.
What is needed is functionality and interactivity. First, can there be a reduction in the flashy graphics to be replaced by pictures plus floor plans and a locational guide?The details should be concise and easily copied for proposals.
The second requirement is for venues to extend their vision of the Web to provide (security-controlled) details of availability and to be able to accept conference reservations. Soon venues will take advantage of hyperlinks to check who has been accessing their site and this should make them even more sales-minded and on the ball.
PennyThomas
Director
Banks SadlerLtd
London