Report by John Lavabre
THE Tourism Authority of Thailand has launched a campaign to
promote the destination during the shoulder season of May and June.
The campaign will see £70,000 spent on classified
advertising, £100,000 on direct mailings and £50,000 on London Underground advertisements.
The drive is being supported by Eva Air, Qantas, Thai
Airways and a host of tour operators.
At the same time as launching the campaign TAT has reported a 12% rise in visitor
numbers during 2000.
TAT Marketing and public relations manager Chris Lee
commented: “We are delighted that Thailand continues to be so popular with UK
visitors.”