Report by Steve Jones
AIRTOURS is introducing a three-tier pricing structure in
its 2002 programmes in an effort to attract a wider cross-section of customers.
The operator is featuring the price bands Holiday Plus,
Economy and Sundeal, which offer a range of packages and prices.
Only the prices of the premium package, Holiday Plus, will
feature in the brochures. The rates in this category will include a range of
extras for no charge. Economy holidays will offer a basic package with optional
extras while Sundeals will offer a no-frills alternative with accommodation
allocated on arrival.
Airtours’ senior managers have begun briefing agents about
the plan a full month before the brochures are launched in May.