Disney tailors website to target UKbusiness

Disney tailors website to target UKbusiness

Relaunch

Report by Kirsten Bowling

quently this is the best time to queue for rides.”

The site includes a suggested itinerary for visitors which allows them to avoid certain rides at peak times and details the easiest route around the attractions. Agents will be able to use the first-timers feature on the Walt Disney World part of the site, which includes useful tips about holiday planning in Florida and maps of the state.

“There is a facility to book on-line which is accessible through a link to the US part of the site, but we advise visitors against this because they will have to deal in dollars. There may also be confusion about flights, because flight bookings are all domestic within the US,” explained Blackwood.

In addition, travel agents have access to their own site at www.disneytravelagents.co.uk. Blackwood added:”The trade site includes things such as frequently asked questions and advice on training – really everything agents need to know to book their customers on a Disney holiday.”

Information about Disney products is still available atdisneyworld.co.uk, disneyland.co.uk and disneycruise.co.uk.

DISNEY has relaunched its UK website in a bid to make it more specific to the market this side of the Atlantic.

The site – which can be accessed via the old address at www.disney.co.uk – includes advice tailored for British visitors to the Disneyland and Walt Disney World resorts, such as the best attractions to see and when queues are at their shortest.

Direct marketing and new media manager Amanda Blackwood said:”UK and US visitors are very different. For example, the site includes advice about the best time to eat. Americans tend to eat earlier and consequently this is the best time to queue for rides.”

The site includes a suggested itinerary for visitors which allows them to avoid certain rides at peak times and details the easiest route around the attractions. Agents will be able to use the first-timers feature on the Walt Disney World part of the site, which includes useful tips about holiday planning in Florida and maps of the state.

“There is a facility to book on-line which is accessible through a link to the US part of the site, but we advise visitors against this because they will have to deal in dollars. There may also be confusion about flights, because flight bookings are all domestic within the US,” explained Blackwood.

In addition, travel agents have access to their own site at www.disneytravelagents.co.uk. Blackwood added:”The trade site includes things such as frequently asked questions and advice on training – really everything agents need to know to book their customers on a Disney holiday.”

Information about Disney products is still available atdisneyworld.co.uk, disneyland.co.uk and disneycruise.co.uk.