Agency to stick with domestic campaign despite rural crisis

Agency to stick with domestic campaign despite rural crisis

HOLIDAYHypermarkets will extend its campaign to target the UK domestic market despite the foot and mouth epidemic.

The year-long campaign was launched in October last year but managing director John Donnelly said it has been so successful, it will be extended into next year.

“It’s all part of a campaign aimed at those who are booking a holiday anyway,” he said.

Commercial director Cheryl Powell said the foot and mouth epidemic had not impacted on Holiday Hypermarkets’ promotional plans. “The only thing we’ve had to do was postpone a promotional mailing with Hoseasons,”Powell said.

“Some suppliers are more affected than others and we’ve had to transfer some customers, who maybe would have been staying near a farm, to other parts of the UK. Business is on the up and we haven’t had any cancellations.”

Donnelly added:”Figures from the Easter weekend show the amount of people visiting Alton Towers was 10% up on the same time last year and Drayton Manor was 25% up on last year. “

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