THOMSON has made a dramatic U-turn on its much hyped no-discounts
message on core summer 2002 holidays, just three weeks after launching the initiative.

Discounts of 10% have been introduced on its Summer Sun, Skytours,
Thomson Florida and Thomson Greece holidays in a drive to kick-start early
bookings for next summer.

Managing director Shaun Powell denied abandoning the “common-sense
pricing” introduced in its fourth-edition 2001 brochures and said it was
responding to feedback from agents.

But he could not rule out a possible increase on the 10% in
later edition summer 2002 brochures.

“We have concluded from the first couple of weeks that we
need to give some of our programmes a decent start. We think the discounting
message will help agents close the sale with early family bookers,” Powell

Travelcare head of sales Amanda Williams said Thomson have
not given their 0% discount policy enough time to see whether it works.