PANORAMA is offering discounts of 10% on early
bookings in its first-edition winter ski 2001/02 brochure.
This is the first season the operator has offered
discounts on its winter ski holidays. They only apply on bookings made before
August 31.
Senior marketing manager Owen Whitehead said:
“Skiers are human and like everyone they are looking for the best deals.
Through experience we have found out that discounts help seal the deal – why
shouldn’t this apply to skiing?”
Whitehead could not rule out
a higher discount rate in the second-edition winter ski brochures, due out in
the autumn, but branded discounts over 25% “silly”.