FORMER
Diageo commercial director Rob Hancock has joined Bass Hotels and Resorts as
vice president brands Europe, Middle East and Africa (EMEA).
The newly
created role will involve developing each of the Bass brands within EMEA,
namely Inter-Continental, Crowne Plaza, Holiday Inn and Express by Holiday Inn.
In
addition, brand director for Crowne Plaza Hotels and Resorts Jasma Patel has
also joined Bass.
Patel, who
has held a number of marketing and brand management positions within Sainsbury,
Gallagher, Tesco and Whitbread, will report to Hancock.