With reference to the Archers Direct advert that says ‘To be blunt, the sharpest holidaymakers cut out the travel agent’.
To be blunt, the sharpest travel agents cut out Cosmos.
Why? Because they take us for being stupid!
All this high-profile cosy relationship building by the dynamic trio to promote sales of Cosmos holidays through the trade, yet in every newspaper and on television we see the same company promoting their direct-sell arm, Archers Direct, and advocating that the public should cut out the travel agent and save themselves 15%.
Come on guys, you can’t have it both ways.
Andrew Dickson, Managing director, St Andrews Travel Group, Bolton