AIRTOURS has ended speculation over the future of the Going
Places brand and confirmed it plans to re-name the retail chain as MyTravel.
MyTravel will appear on the streets when two stores in
Bolton re-brand as MyTravel after Christmas. A further two outlets in
Manchester will trade as MyTravel Megastore.
Pending the success of a trial at theses shops, MyTravel
will be rolled out across all 700 of the Going Places, Travel World and Holiday
World outlets.
It will appear in three formats; MyTravel Megastore in out
of town locations, regional shopping centres and city centre locations;
MyTravel in major towns and cities and MyTravel Local operating in smaller
towns and suburbs.
In addition, the travel giant plans to launch the www.mytravel.co.uk website shortly before
Christmas. A statement issued by Airtours said it will be fully transactional,
but it has not revealed whether it will be possible to book holidays on-line.
Further details of the MyTravel will be released when
Airtours issued its full year results on November 27.