| Journal: TWUK | Section: |
| Title: | Issue Date: 19/11/01 |
| Author: | Page Number: 23 |
| Copyright: Other |
THE Guernsey Tourist Board has unveiled new branding to better reflect the island’s attributes.
The Naturally Guernsey image replaces the Islands of Guernsey brand, which has been used for the past three years.
It was developed by global brand consultancy FutureBrand, which has worked with British Airways, in consultation with the tourist board and tourism interests on the island.
There is an overall Naturally Guernsey brand depicting the lighthouse outside St Peter Port with three islands in the background, and five sub-brands focusing on the island’s attractions, each with their own logo.
These are: Nautical Guernsey; Victor Hugo; Fortress Guernsey; Floral Guernsey; and Gourmet Guernsey.
UK marketing manager Denise Cheir said: “TheNaturally Guernsey brand works for us in two ways.
“First, it suggests Guernsey is the obvious choice for a holiday and second, it highlights the environmental aspects of the island, such as the clean air and open spaces,” said Cheir.