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ARGO HOLIDAYS (Troodos bookings)


Average age: late 50s, though plenty of clients are in their late 40s and a good number are retired people.



Target market:older couples and small special-interest groups. The mountains hold less appeal for families and young singles.



Accommodation: three and four-star hotels, including the four-star Forest Park. All have their own pools.



Booking lead time: around six months. Very few late bookings for the Troodos.



Duration: usually three or four days as part of a twin-centre holiday; seven days as a single-centre.



Average cost: £439 for seven nights’ bed and breakfast at the three-star Pendeli Hotel in June, with flights and transfers.


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