THE English Tourism Council is to launch a number of
initiatives to promote the country over the Golden Jubilee year.
The initiatives will be launched on May 27 and will include
a poster campaign at Gatwick, Heathrow and Stansted airports, a guide to
promotions distributed from Tourist Information Centres and a dedicated
telephone line staffed by multi-lingual operators.
ETC chairman Alan Britten said: “This exciting and
positive news means we can directly support the industry in welcoming overseas
visitors and encouraging them to travel more widely and increase their spending
in the UK.”