SKY Travel is to launch a live television show to promote
its recently launched travel service.
The show will be called Late Deals LIVE! and will offer late
deals from Cosmos, First Choice, Olympic and Thomson. It will run throughout the
summer between 7pm and 10.30pm every Thursday.
Sky Travel general manager Delia Bushell said: “By combining
last-minute bargains with a dynamic live TV format, Late deals LIVE! offers
tour operators a unique distribution channel throughout the peak booking
season.”
Users of the service will have to telephone a call centre to
book a holiday, but they can book scheduled flights through their television
remote control.