MYTRAVEL has confirmed it has put one of its specialist businesses
up for sale.
Industry speculation points to short-breaks operator Cresta,
although the spokeswoman refused to reveal its identity.
She said talks were progressing with a number of interested
third parties, and said the move was part of MyTravel’s strategic plans
announced in November.
Possible buyers could include First Choice, ebookers and
lastminute.com – all of whom have expressed an interest in Cresta.
In December First Choice chief executive Peter Long said
Cresta was not “of strategic importance”, but admitted it would be interested
if it, or Bridge, were up for sale.
Ever since MyTravel announced its profits warning, observers
have been watching which parts of the business the operator would be looking to
In December MyTravel sold coach operator Leger Holidays to a
3i-backed management buyout for £22.2 million.
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