KUONI
managing director Sue Biggs has criticised the trade’s obsession with price as
its latest long-haul report shows customers are picking holidays based on value
not cost.

In
what Biggs admitted had been a “very tough year”, the trend during 2002 was a
shift in importance from low prices to quality and value among Kuoni customers.

She
called on the trade to tone down its fixation on price.

Kuoni’s
2003 long-haul report further pinpoints a trend towards a flatter booking
pattern – rather than high peaks in January – and travel to more widespread destinations.