News

Libra buys 75% of Goldenjoy


LIBRA Holidays has acquired a 75% stake in long-haul operator Goldenjoy.



The deal was made this week after three months of talks.



Libra managing director Andreas Drakou confirmed discussions have been on-going but declined to reveal details.



But sources said Libra wanted to expand and had reached saturation in core Greece and Cyprus markets.



One said: “It is impossible to keep growing in existing markets, especially in countries like Greece and Cyprus which have mass-market appeal.



“The acquisition will give Libra an entry into the long-haul market,” said the source.



London-based Goldenjoy specialises in Egypt, diving and the Far East. Libra also has a small programme in Egypt.



Long-haul deal


Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.