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Holidaybreak to ditch Eurosites brand

HOLIDAYBREAK
is to ditch the Eurosites brand for 2004 and split the product between its two
existing camping brands Keycamp and Eurocamp.

Holidaybreak
acquired the camping brand from MyTravel for £29.9 million in September 2002,
resulting in 59 redundancies.

Most
of Eurosites’ staff across Europe – up to 50 in sales and 30 on the product
side – will be redeployed within the business. Three sales and marketing staff will
not have their fixed-term contracts, due to expire this summer, renewed.

Eurosites
produces brochures for the UK, Irish, Dutch, Danish and German markets and owns
product across France, Spain and Italy. The brand will be shelved from the end
of this summer and existing 2003 bookings will continue as normal.

 

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