JMC has delayed the launch of its agent panels because of a poor response from retailers.
Fewer than 10 agents responded to invitations from the operator to join one of seven regional groups.
They were due to start this month with the aim of forging closer relationships between JMC and agents.
The operator is now distributing more than 30,000 questionnaires to stimulate interest.
Research and analysis manager Amanda Rankin said:”We are hoping to attract a cross-section of agents to join the panels and believe the questionnaires will help us do this.
“From the responses we get we will select 10 agents for the seven regional panels.”
The quarterly panel meetings, which will each last around half a day, are now scheduled to start in March.
Rankin denied they would degenerate into agent whingeing sessions.
“It is a chance for agents to have their say in a structured environment,” said Rankin.
“Their comments and views will be acted on wherever possible.”
As an incentive, agents who join one of the panels will be taken on an educational.
Further research is also taking place with customers. JMC is sending 2,000 people to test drive their product during the summer. Managing director Simon Vincent said direct customer feedback was crucial.