AVIS Europe has moved to reassure leisure agents it has
“no intention” of cutting commission, despite ending commission to
agents on pre-arranged corporate deals.
The car-hire firm said its decision to axe commission on
corporate contract rentals will have no impact on agents for
leisure or business rentals with companies that don’t have
individually negotiated rates.
Director of group leisure sales for Europe, Africa and the
Middle East Tom Knopek said: “The decision affects corporate
business where we have pre-agreed a special rate. Nothing changes
for leisure rentals and we have no intention of making any
He added the move was designed to make rates more competitive
where pre-contracted deals meant some agents were earning
commission and also charging a service fee.
Chief executive Murray Hennessy said the decision reflected the
trend for agents to charge corporate customers management or
But he pledged: “We value our relationship with travel agents
and will continue to competitively reward them for the
discretionary corporate and leisure business they bring us.”
The new structure will initially apply to rental bookings from
April 1 2005 in Austria, Belgium, Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway,
Portugal, Sweden, Switzerland and the UK.
Rival Hertz said it is reviewing Avis’ decision and has
not ruled out a change in commission policy.
“At a time when costs are rising and pricing has been highly
competitive, distribution costs are one of many areas likely to be
examined by car-rental companies in pursuit of savings,” a
The move by Avis comes as tour operators are taking a harder
line on agency commissions. First Choice is reducing base
commission to 10% for consortia agents, while Thomson is refusing
to pay overrides to underperforming members.
Ickenham Business Travel managing director Peter Reglar said:
“The days of commission in the travel industry are numbered.”
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