Destinations

Ireland: ‘DIY’ fam trip offer

Tourism Ireland has taken a leaf out of the DIY
travellers’ book and is letting agents organise their own fam
trips.

Agents can apply for a pass from the tourist office entitling
them to free transport to Ireland and heavily discounted rates at
hotels, bed-and-breakfast properties and attractions.

Tourism Ireland trade promotions manager Miriam O’Connell
said: “We want to get as many agents to Ireland next year as
possible. This way they can do it with a friend or partner, during
the week or over a weekend.”

She said key areas to promote are Northern Ireland and the West
Coast.

So far more than 700 agents have applied for a DIY fam pass,
allowing free passage on either Irish Ferries or Stena Line routes,
and up to 50% off bed-and-breakfast accommodation at any of the
Town and Country Homes group of properties.

Hotel accommodation is also discounted – four-star
properties in Dublin are available from 45 euros per night, and
five-stars from 70 euros per night.

Car rental is available from all the major suppliers in Ireland
from 24 euros a day.

Agents who send in feedback on their trips will receive a CD of
Irish music as a thank-you gift.

  • Interested in signing up for a DIY fam trip? Contact Tourism
    Ireland on 020-7518 0800 or visit the website at
    tourismireland.com.
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