Destinations

Canada: Walk on the wild side

Canada specialists are adding adventure product to help push the country as an activities destination.


 


Travel 4 Canada product manager Lee Burns said Canada has the potential to rival New Zealand in the adventure market.


 


“I know the Canadian Tourism Commission is pushing adventure holidays, and we, too, think there is the opportunity to develop


this market,” he said.


 


Travel 4 has added ranch breaks in Alberta for summer 2006, offering holidaymakers three or four nights in a wilderness lodge with daily horseback rides, with the aim of attracting younger clients.


 


Also new next year are pack trips to the Chilcotin region in central British Columbia, where customers spend up to a week on horseback, travelling between camps in remote locations.


 


Heli-hiking product is also being extended with the addition of Purcell Lodge, near GlacierNational Park.


 


“We are trialling pack tours to see what the market reaction is,” said Burns. “We are also looking to grow the skiing element of our programme. We don’t aim to be ski specialists, but to offer three or four days for people who don’t want a full week on the slopes.”


 


The resort of Tremblant in Quebec will appear in the 2006 brochure, which is due to launch in two months.


 


Meanwhile, Exodus is looking to add a polar bear-watching trip to Churchill, Hudson Bay, to complement its range of adventure tours to Canada.


 


Programme manager James Sertin said the relatively undiscovered Yucon offers fabulous opportunities for thrill seekers, with canoeing among the principal activities. However, Sertin admitted Canada suffers from a perception problem.


 


“In terms of wilderness, the country is not considered to be on a par with Africa, for example,” he said. “Another problem is the cost. It can be expensive to fly to Canada.”


 


All Canada said its three-day grizzly bear-watching trip to Knight Inlet Lodge in British Columbia remains its most popular trip, while the polar bear tour has been helped by recent BBC Holiday coverage.


 


The operator also has a six-day Canadian Rockies multi-sports adventure break in Canmore, including canoeing, rock climbing and mountain biking.


 


Product manager Allyson Harmer said: “The bulk of our sales are self-drive, or independent modular trips with many people bolting-on three or four-night excursions. However, the product is not directed at real extremists. White-water rafting, for example, is not as extreme as it might be elsewhere.


 


“Our most extreme activity is heli-hiking, some of which can be tough, although all ages are catered for.”


 


The operator has four heli-hiking tours to the ColumbiaMountains.


 


Walks Worldwide head of sales Helene Cooper said WatertonLakesNational Park, which straddles the Canadian and US borders, remained an undiscovered Rockies gems.


 


“It has amazing snowy peaks and fabulous glaciers and wildlife, yet tends to get bypassed by people,” she said.


 


The park is featured in the operator’s Great Trails of the Rockies tour, which departs on September 16 and costs £2,310 per person, including flights, transfers, accommodation and most meals.

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